TwentyThree X Hubspot
Take your marketing to new heights with the market’s deepest HubSpot integration for video and webinars.
Engagement tracking
Track how your HubSpot contacts engage with your videos with Video Attribution
Track play-through rates & interactions
See your videos’ play-through percentages, and get an overview of how your webinar audiences interact with your content, including polls, chat, & reactions.
See your contacts’ video milestones
See the critical video milestones for each of your contacts, including which video converted, and last video watched.
Understand how your contacts’ engagement changes over time
TwentyThree delivers a real-time overview of the Video Engagement Score of all of your HubSpot contacts.
Content performance
Measure the performance of all your videos & webinars
Get granular breakdowns for every contact
See a detailed report of what videos and webinars each of your contacts watch, and where they watch it.
Connect video data to your CRM
Use the Hubspot Media Bridge to measure how each of your videos and webinars are performing.
Track video performance throughout the funnel
Create Funnel Reports to see which videos are performing at every stage of the funnel.
Automations and Campaigns
Automate your video marketing programmes within HubSpot
Set up video-based workflows
Create Segmentation Rules based on your video performance data from TwentyThree.
Use video everywhere
Instant upload videos to your HubSpot landing pages
Change your videos in seconds
Select which of your TwentyThree videos you want to display directly from HubSpot.
Collect leads from your videos
Use our Collectors feature to gather leads from your videos on your HubSpot landing pages.
Seamless integration into your marketing toolstack
Instant to integrate
Setting up the integration is a breeze. It only takes a few clicks to get you up and running and the data flowing.
Included in every price plan
You get the full power of this HubSpot integration no matter what TwentyThree plan you’re on.
One of many
TwentyThree connects to your full martech stack to ensure you have the right data at the right points.
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Frequently Asked Questions
Can I use HubSpot forms as a registration method?
When setting up your webinar registration flow you are not limited to using automatically created TwentyThree registration page. You can use HubSpot workflow to collect registrations from HubSpot forms, landing pages and embeddable collectors, without having to manually import this data to your webinars created in TwentyThree.
Can I tailor HubSpot email campaigns based on webinar engagement?
Yes, our integration sends information around webinar activity, including attendance, so that then you can segment your audience in HubSpot based on that and enroll contacts in different email campaigns.
What kind of data is integrated with HubSpot?
TwentyThree shares various types of data with HubSpot, including interactions with collectors, webinar participation, and video engagement. You can integrate this data into your existing HubSpot scoring, lists, workflows, and marketing events.
Can I access my videos inside HubSpot?
Yes! By connecting TwentyThree to HubSpot, you can access your Video Library directly within HubSpot. For example, when creating a new page on HubSpot, you can easily add a video by selecting it from your TwentyThree Video Library.
Can I analyze my video plays in HubSpot Reporting?
Yes, you can analyze the performance of your videos within Hubspot Reporting using the Media Plays functionality. You can then intersect that analysis with all forms of HubSpot data.