Running Polls in Your Webinar

Polls are a great way to engage your webinar’s audience and receive feedback in real-time. You can create and prepare your polls before the webinar, run multiple polls with your audience during the session, and display the results to encourage discussion.

All poll answers are tracked and linked to the appropriate audience profiles. This data is then sent directly to your integrated marketing automation system, enabling more accurate lead scoring and attribution. Only the host can create, manage, and share poll results during the webinar.

Creating Polls

You can prepare your polls before or during your webinar, allowing flexibility based on your needs.

To create a poll:

1. Enter the webinar room as a host
2. Click “Polls” in the sidebar
3. Click “+ Create New Poll” and enter your poll question
4. Add answer options (by default, two options appear, but you can add up to seven by clicking “+ Add Another”)
5. Click “Create Poll” to save your poll

Polls are automatically saved, meaning they will remain available even if you exit and re-enter the webinar room. However, a poll must be saved before it can be run.

Once a poll is crated it can be added to the webinar tray, you can read more about tray here.

Running Polls

Once a poll is set up, you can start collecting votes from your audience.

To start a poll:

1. Navigate to the Polls tab in the engagement sidebar
2. Click “Start Poll” next to the poll you want to run
3. The poll will be displayed to the audience in the engagement sidebar
4. You will see audience votes in real-time in your main sidebar
5. Click “Close Poll” to end voting when you are readyIf you do not close the poll before ending the webinar, it will remain open as part of the on-demand experience. When the poll is in the webinar tray you can start and close it directly from there.

Displaying Poll Results

After closing a poll, you can share the results with your audience.

To display poll results:

1. Click “Show Results” to display them in the audience’s engagement sidebar and your main sidebar
2. To stop showing results, click “Stop Showing Results”
3. You can also click the eye icon on the poll to overlay the results over the video feed. Click the icon again to remove the overlay
   

Analyzing Poll Engagement

After the webinar, you can review poll engagement and results from the Engagement tab.

Here, you will find:

• A list of all polls conducted during the webinar
• The number of votes received per poll
• A breakdown of responses
• The ability to click “View” next to an answer to see audience profiles that selected it
• An option to download poll results as a CSV file for further analysis

By leveraging polls, you can create a more interactive and data-driven webinar experience that enhances audience participation and provides valuable insights for future engagement.