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Audience Engagement in Webinars

The key to a successful live event is audience engagement. In this article, we will cover the audience chat, speaker chat, and the questions feature in the webinar room.

Audience Chat

The audience chat is where your viewers can send messages, react to the content, and engage in conversations with each other. To enable the audience chat, open the webinar, navigate to "Customize Experience," then select "Room," followed by "Webinar Room." There, you will find the toggle to turn the chat on or off.

When enabled, the audience will see the chat space on the right side of the webinar room, which includes a welcoming message, the webinar description, and a timeline of the messages sent.

In addition to text messages, participants can also send the applause emoji. The webinar host can moderate the chat by reviewing messages and removing any that are deemed inappropriate or irrelevant. The audience’s names will be displayed based on your preferences, which can be adjusted in Settings > Webinar Setup > Display Name. If the webinar is set as an Open Webinar, participants will be required to insert their names upon sending a message.


Next to the audience chat, producers and speakers can communicate with each other in the speaker chat. This chat is not visible to the audience, allowing internal discussions and coordination.

Questions

At the top of the chat, there is an option for the audience to submit questions to the speakers. These questions will be private and visible only to the speakers and host unless they choose to display them for the rest of the audience.

For more ways to engage your audience, you can read about using Polls in webinars here