As a digital marketer you want to track the behaviour of your viewers/visitors in order to move them into your sales funnel, as well as reach them with intelligent remarketing.

You can now use the Collector to ask for information to show a video. By this you collect valuable information about your viewers and thereby turn your viewers into real people. And by collecting information about your viewers you can convert them into leads in your sales funnel.

You can apply the Collector to specific videos or to entire categories, and either choose to use the Collector as a wall before the video starts, as an interrupter in the video, or by the end of a video.

Customize the form of the Collector easily by activating or deactivating the various fields, and filling out the text fields. You can also add custom Collector fields if you want more specific information from your leads. 

Get an overview of how your Collectors perform with the performance metrics: Reach, Conversions, Conversion Rate, and when the last signup was registered.

You can see all your unique viewers under Audience. Your viewers can either be identified as real people if they fill out a collector of yours, or by data from another tool in your marketing stack that you have connected to your video marketing platform.

When you have fields toggled on in the collector they become mandatory for the audience to fill out.